As designers we are constantly being exposed to invention, exploration, and the creation of the new.
Choose a brand that is dead, dying, or defunct, and identify its soul. Revive the brand by opening the company to a new audience while still remaining true to its original purpose. Design an extensive brand standards, identity, brand extensions.
I decided to re-brand Crayola from a company that supplies kids and parents with youthful, playful, and creative products to a company that evokes both creativity, and imagination to inspire innovative thinking. The passion for innovation is all around us in the world, and industries of all disciplines are looking to creative individuals for the answers. The way I achieved such a big leap was by taking Crayola’s strong passion for creativity, and adding to it the new and exciting world of innovation.
Creative Quarterly 43 // Winner