As designers we are constantly being exposed to new things to help to refuel our inspiration banks.
Design a typographic visual system campaign for a non-profit organization of your choice. Create a strong visual system that can be applied to a range of platforms including a book, and a responsive informational website, environmental branding, and an app that will help people get excited about the organization.
NOAA Fisheries was the organization that I chose. My interest in marine life stems from when I was younger with a dream of working with marine animals. NOAA Fisheries is responsible for the stewardship of the nation’s living marine resources and their habitats. After research and exploration, I developed a visual system designed to hold up and function across multiple platforms. The visual goal was to arouse interest in marine life with a modern design aesthetic.
Creative Quarterly 43 // Winner